Top 16 B2B SaaS Marketing Agencies for 2022

In today's highly competitive business landscape, marketing is strenuous. The challenge increases when marketing an intangible product without any physical presence. SaaS or Software-as-a-Service is a growing segment with numerous applications in various industries like retail, real estate, healthcare, etc. As the playing field becomes increasingly crowded, the need to stand out and reach your target audience becomes even more critical. Working with the best B2B SaaS marketing agencies will ensure you remain on top. 

Top B2B SaaS Marketing Agencies:

Why Hire a B2B SaaS Marketing Agency?

B2B SaaS marketing agencies are experts in the skills needed to market SaaS products successfully. They have in-depth industry knowledge and know the right strategies to convert your customers. One of the biggest challenges of every SaaS is high churn rates. Customers try out the products but never convert into paying customers. Another big challenge is discovery. With the crowded space, customers must be able to discover your solution and determine it's the perfect fit. 

Reaching the right customers, converting them, and retaining their business are the primary marketing goals of any SaaS business. A great B2B SaaS marketing agency must know lead generation, SaaS CRO, SEO, SEM, pricing strategies, social media marketing, and other related skills. You shouldn't hire an inexperienced SaaS marketing agency, or you risk having your SaaS fading into oblivion. 

The Best B2B SaaS Marketing Agencies for 2022

B2B SaaS marketing agencies are not the same. There are different agencies with different specializations and expertise. Some agencies have been around for a while, while others have recently started but have already demonstrated extraordinary promise. Our compilation of the best B2B SaaS marketing agencies will help you find the right marketing agency for your needs. 

    1. Bay Leaf Digital

    Bay Leaf Digital

    Location: Bedford, Texas | Founded: 2013 | Specialty: Full Service Digital Marketing

    Bay Leaf Digital believes your SaaS analytics is a gold mine. Using valuable analytics insights, they help clients increase MRR (monthly recurring revenue). They have more than 30 years of experience working with huge brands like Angie’s List, Travelocity, and Citigroup. 

    One of their featured case studies involved helping an inventory management software connect and automate their email marketing and CRM platforms to increase website qualified leads while effectively managing the time of the Sales and Marketing departments.

    2. Kalungi


    Location: Seattle, Washington | Founded: 2018 | Specialty: Full Service Digital Marketing

    Kalungi provides distinct marketing strategies for B2B SaaS companies that want to experience T2D3 (triple, triple, double, double, double) growth. As one of their clients can attest, Kalungi offered a broad range of services that allowed their food service supply chain technology access to an army of marketing experts ready to implement old and new programs. The services Kalungi offered drastically increased the pace of the company’s marketing team leading to more leads and increased sales.

    3. SimpleTiger


    Location: Sarasota, Florida | Founded: 2006 | Specialty: SEO & Content Marketing

    SimpleTiger is the best B2B SaaS marketing agency for companies looking to grow their SEO and content marketing initiatives. Clients trust them to rank pages and increase site traffic, just like what happened with JotForm, a leading online form-building platform. JotForm experienced a 597% increase in traffic when SimpleTiger was able to rank its site on the 1st page of Google Search Results within two months of their engagement. 

    4. HeyDigital


    Location: Tallinn, Estonia | Founded: 2018 | Specialty: Digital Marketing and Advertising

    HeyDigital helps SaaS companies profit from digital marketing and paid advertising initiatives by increasing CRO (conversion rate optimization). Their marketing experts will help you increase revenues by entering new acquisition channels, increasing your free trials and demos, and improving your PPC campaign targeting

    One client they’ve proudly helped was SocialBee, a social media management platform. HeyDigital increased booked demos by 653%, free trial sign-ups by 623%, and ebook downloads by 115%.

    5. NoGood


    Location: New York, NY | Founded: 2017 | Specialty: Growth Hacking

    NoGood is famous for being the growth agency responsible for the rise of TikTok, ByteDance’s global social media platform, which debuted in the US. It’s no surprise that ByteDance will ask them to grow Lark, a next-gen workspace for teams that combines office suites with collaboration tools. 

    As an agency specializing in growth hacking, they’ve combined inbound marketing, SEO, and content marketing to deliver 897% organic traffic, 69% sign-up rate, and 38% funnel efficiency. From a relatively unknown SaaS brand in a highly competitive niche to a thriving solutions provider, Lark is undoubtedly on its way to the top.

    6. Metric Theory

    Metric Theory

    Location: San Francisco, California | Founded: 2012 | Specialty: Digital Marketing

    If you’re looking for a performance digital marketing agency that has managed over $275M in client ad spend, then Metric Theory is the best B2B SaaS marketing agency for you. With more than 500 notable clients like GoFundMe, Lyft, and Too Faced, you can be sure that your advertising dollars are in good hands. 

    One featured client, Team Snap, discovered that when Metric Theory took over their paid media platforms like YouTube and AdWords, the app’s B2B leads increased by 300%. As a result, the app, which targeted sports teams, could acquire new customers and increase the rapid adoption of its platform.

    7. SmartBug Media

    SmartBug Media

    Location: Newport Beach, California | Founded: 2007 | Specialty: Inbound Marketing

    SmartBug Media is an inbound marketing agency that helps its clients increase qualified leads, enhance brand loyalty, and boost revenues using sales enablement, content marketing, web development, marketing automation, and PR. They’ve worked with HubSpot, CallRail, and 

    One of their featured clients, Spotlight, had difficulty activating free trials that would encourage customers to use their cloud-based SaaS solution to fix SQL Server environment issues. As a highly technical app, Spotlight relies on leads experiencing the free trial environment to sign up as committed customers. SmartBug created automated workflows to help convert these leads resulting in a 39% MQL-to-SQL conversion rate, which led to a 159.25% increase in revenues.

    8. Huemor


    Location: New York City, New York | Founded: 2011 | Specialty: Website Design

    Your SaaS website must be compelling, modern, and intuitive to attract customers. Huemor helps clients create memorable online experiences with their unique approach to web design that’s meant to outshine the competition. Their simple, transparent, and customer-centric processes attract clients to their services. 

    Take the word of Will Weinraub, the Product Marketing Head for net2phone, an IDT technologies subsidiary providing innovative VOIP services for small-to-medium sized brands. He chose to work with Huemor because of its approachable nature and stellar portfolio. net2phone, which had difficulty communicating its unique and innovative solutions, soon had a modern and interactive website that increased leads by 1348%.

    9. Single Grain

    Single Grain

    Location: Los Angeles, California | Founded: 2005 | Specialty: Full-Service Digital Marketing

    Single Grain has helped numerous clients design highly effective marketing funnels that grow their business while maximizing their marketing budget. They’ve helped notable companies like AirBnB, Alexa, and Crunchbase. Their services include targeted search advertising, Google Ads campaigns, and social media advertising. 

    If you want to decrease ad spending while increasing qualified leads, then Single Grain is the best B2B SaaS marketing agency to help you. Take the case of Nextiva, a unified business communication SaaS suite that was attracting leads but at the cost of unoptimized ad spending. Working with Single Grain helped them reduce cost-per-lead by 41.37% while at the same time increasing the quality of leads.

    10. Wallaroo Media

    Wallaroo Media

    Location: Provo, Utah | Founded: 2012 | Specialty: Social Media Advertising

    Wallaroo Media started as an SEO and content marketing agency that rapidly evolved into one of the leading social media advertising agencies helping B2B SaaS companies attract the right target market for their niche. The agency specializes in creating paid ads for companies of any size and using its extensive knowledge to create highly efficient ad campaigns. 

    They’ve helped Acorns, an app that automatically invests your spare change, reach the right market using Facebook and Twitter, resulting in the app being named Mashable’s #1 App of the Year in 2014.

    11. Directive


    Location: Los Angeles, California | Founded: 2014 | Specialty: Performance Marketing

    Are you looking for a performance marketing agency that can achieve “economies of scale”? Look no further than Directive, an LA-based B2B SaaS performance marketing agency that works with over 70 clients to ensure their PPC, SEO, and Demand Generation campaigns are successful. 

    If you face the same challenges as ActivePDF, a leading global provider of PDF automation aimed at businesses, then you’d be delighted with the solutions Directive offers. When ActivePDF realized that their free trials weren’t converting to paid subscribers, they learned they were getting low-quality leads and reaching the wrong market. With Directive’s help, they began to reach the right market and saw a 238% increase in conversions and a 76% decrease in CPA.

    12. Heinz Marketing

    Heinz Marketing

    Location: Redmond, Washington | Founded: 2008 | Specialty: B2B Marketing & Sales Acceleration

    Heinz Marketing provides a predictable pipeline for clients struggling with their sales. They do this by establishing immersive customer experiences proven to increase revenues. Beyond just a B2B SaaS marketing agency, they function as strategic planners, creative problem solvers, and data-driven marketers. 

    Mike Andrews of The City, Zondervan’s web-based platform for churches, attests to the hands-on and results-driven team in Heinz Marketing. With the agency’s help, they grew their sales and increased their market share.

    13. Inturact


    Location: Houston, Texas | Founded: 2006 | Specialty: Full-Service Marketing

    Inturact provides consultation and full-service B2B SaaS marketing services designed to increase reach, engage customers, and drive revenues. Their marketing teams are experts in Growth Consulting, Product Marketing, Content Marketing, Web Design, Growth Hacking, Data Analytics, and Inbound Marketing. 

    They’ve worked with several clients, including StealthSeminar and Keen. StealthSeminar, a B2B SaaS Automated Webinar Platform, saw a 33% increase in monthly customers by following Inturact’s advice to switch from an upfront payment acquisition model to an optimized free trial acquisition model. Keen, an event data management software, witnessed a healthy boost of organic growth after working with Inturact’s marketing experts.

    14. Cobloom


    Location: London, UK | Founded: 2016 | Specialty: Growth Marketing

    Take out the guesswork of growing your SaaS company with Cobloom‘s expertise and experience. As a team of former bootstrapped SaaS founders who have successfully sold their own SaaS startup, the Cobloom team knows what it takes to grow a SaaS company until investors take notice, fund it, and eventually buy it. Cobloom generates thousands of qualified and engaged leads to help SaaS companies achieve the next level of success.

    Like a security software company that went from 0 to 10,000 organic leads in two years, you can achieve measurable exponential growth. Or, if you’re struggling with getting the right leads, you can follow Scale’s example. The resource management software struggled with getting new customers to sign up, and Cobloom helped them lower their CPA while increasing their lead quality in just under 31 days.

    15. Refine Labs

    Refine Labs

    Location: Boston, Massachusetts | Founded: 2018 | Specialty: Full-Service Digital Marketing

    Refine Labs created a demand strategy for their clients by utilizing real customer data. Their creative gallery featuring past client works is a testament to the unique ways they execute relatable marketing campaigns. It showcases how knowledgeable Refine Labs’ marketing team is with their client’s target customers. 

    If you are looking for a creative and fresh new way of creating campaigns guaranteed to drive sales, follow the footsteps of Hubilo, Pathwire, and Harness. These are just some of Refine Lab’s many satisfied customers who unlocked significant growth opportunities with the help of Refine Labs.

    16. The Shelf

    The Shelf

    The Shelf is a full-service agency that specializes in influencer marketing. They work to create meaningful connections, experiences, and content for their clients with unique expertise from professional storytellers around the world who want to connect with other professionals in their field. As a company that specializes in mobile app marketing, they know what it takes to generate downloads. They use their own proprietary SaaS platform and jam-packed toolkit that includes everything from content marketing strategies and creative production all the way down to analytics monitoring. This allows you to keep tabs on how your brand’s influencers are performing for you and ensure that your content is being consumed as intended. 

    Partnering with The Shelf as a SaaS marketing agency allows you to tap into their experts and unparalleled storytelling capabilities. In addition, the agency also offers a host of other marketing services like content quality control, lead gen campaigns, online ads, and social media management, among others. With that said, there is no one-size-fits-all approach to marketing with The Shelf. Their services are tailored specifically for each client and the needs of their specific business.

    The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in...

    How to Choose the Best B2B SaaS Marketing Agency?

    Finding the right B2B SaaS marketing agency may feel challenging, given the number of well-qualified players in the field. While it can be tough to choose, it's possible when you consider the following factors:

    • Your requirements

    B2B SaaS marketing agencies have different specializations. While some offer full-service marketing, if you only need a specific requirement, i.e., lead generation or performance marketing, you are better off going to specialists whose expertise can give you the desired results.

    • Your budget

    Budget is a primary consideration when deciding to work with an agency. It depends on the scope of work and the timeframe. Understanding your goals will help you stick to your budget when selecting an agency. Consider also the payment terms. Some agencies agree on a pay-per-performance model, which assures that they will exhaust all means to deliver results. 

    • Your current team

    If you already have an existing marketing team, assess if the agency you're getting will compliment them or replace some of their functions. It's also best to engage a marketing agency if you already have an internal marketing team who can constantly collaborate with the agency. 

    • Your tech stacks

    Working with an agency will involve several techs you must be willing to adopt and pay for. If you have existing ones, consider if they will use them. If they won't, determine if it's a deal breaker for you or not. 

    • Their reputation

    Before choosing a B2B SaaS marketing agency, research their past works and ask around. Verify that what they post is accurate and look for a display of expertise. You don't want to work with the wrong agency that can harm your SaaS growth.

    Final Thoughts

    Hiring a B2B SaaS marketing agency is your best course of action when you're experiencing low-quality leads, poor conversions, lackluster revenues, and a virtually unknown brand. With tons of experience and expertise developed by helping numerous SaaS companies, these agencies can produce the results you've been dreaming of. They can help catapult your SaaS to a broader audience and pave the way for massive growth. 

    Don't hesitate to reach out to them and let them run your marketing campaigns. This could be your chance to succeed. 

    Frequently Asked Questions

    What is SaaS B2B Marketing?

    B2B SaaS means business-to-business software-as-a-service. They refer to cloud-based software used by businesses to run various tasks like CRM (customer relationship marketing), bookkeeping & accounting, office productivity, and other work-related functions. 

    What is a SaaS Marketing Agency?

    A SaaS Marketing Agency is a group of marketing experts specializing in specific marketing activities designed to grow your SaaS company. SaaS, particularly B2B SaaS, rely on targeted marketing activities such as growth marketing, lead generation, and conversion rate optimization (CRO) to reach the right audience and grow their subscribers. 

    What are the most effective SaaS marketing techniques?

    Some of the best SaaS marketing strategies include:

    • PPC Campaigns
    • Content Marketing
    • SEO Marketing
    • Free trials and discounts
    • Referral incentives
    • Feature on SaaS review sites
    • Affiliate Marketing
    • Email Marketing
    • Social Media Advertising

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