Top 7 Amazon Automation Software Tools to Drive More Sales

The past decade has witnessed an incredible e-commerce boom. The popularity of online marketplaces grew even further during the pandemic, rapidly changing the business landscape forever. Estimates further show that e-commerce sales this year will surpass $1 trillion for the first time in history.

With 1.5 million active users around the world, Amazon has proven to be the top dog in online retail. This year alone, almost 480,000 new sellers have already joined the platform. However, being an Amazon seller is more than just having great products. Starting or even growing your business in a highly saturated platform can be intimidating, especially if you don’t know where to begin. 

Knowing which tools to use can give you a head start. Aside from simplifying your daily tasks, Amazon automation software can also help you develop effective listings, track your performance across other platforms, and even improve your revenue.

Top 7 Amazon Automation Tools to Drive More Sales:

What is an Amazon automation tool?

Depending on who you talk to, Amazon automation can mean different things. Essentially, it refers to the process of growing your Amazon business by using a software program or a third-party service to automate or perform routine tasks for you.

Some ways to automate your Amazon business include hiring virtual assistants to handle laborious tasks, working with freelancers to manage your pay-per-click (PPC) campaigns, contracting an agency to run your storefront, and utilizing software to automate tasks.

Amazon automation software are third-party applications that streamline several of your Amazon processes, such as inventory management, running PPC ads, and email campaign development. They are usually part of a third-party service that runs your Fulfillment by Amazon (FBA) business, as well as manages your product listings and storefront.

Overall, Amazon automation tools and services seek to streamline your process and save you some time so that you can focus on high-level strategies to grow your brand. This will make your Amazon business not only efficient but also profitable in the long run.

Top 7 Amazon automation software tools

1. Helium 10

Helium 10

One of the first all-in-one software tools for Amazon, Helium 10 has training resources and tools to help address the evolving needs of Amazon sellers. It was first an innovative listing optimization tool before becoming the full-blown Amazon sales software solution that it is today. Currently, it supports more than 20 marketplaces, and has over 1 million global users and $4 billion in gross merchandise volume.

With over 450 million Amazon Standard Identification Number (ASIN) database, Helium 10 will help you quickly search and validate your product’s performance. Moreover, its smart guide can lead you through the process of writing high-quality listings using relevant keywords. With non-stop monitoring, pay-per-click management, analytics, and automation, you’ll be able to manage your business efficiently and effortlessly.


  • Analytics
  • Chrome extension
  • Listing optimization
  • Marketing
  • Operations
  • Product and keyword research
  • URL builder

Pricing per month (billed annually)

  • Starter: $29 
  • Platinum: $84 
  • Diamond: $209 
  • Elite: $399



User friendly and easy to learn for starters

Useful and informative educational resources

Useful and informative educational resources

Does not show average sales

Accurate display of keyword search and search volume

No supplier database

Exclusive proprietary tools

2. Pacvue


Pacvue is a total e-commerce management platform that seeks to manage your entire online business into a single platform. It boasts an average increase of 30% in conversions and an average of 40% in return on assets improvement after 30 days. With over 30 retail marketplaces in North America, Europe, and Asia, Pacvue’s list of notable clients include Unilever, Duracell, Henkel, and Johnson & Johnson.

Improve your campaign performance, optimize your digital shelf, grow your market share, grow omni-channel presence, and save 20 hours per week with automation and reporting. Pacvue also unifies retail media, which means that you can grow your business across various marketplaces, including Amazon, Walmart, eBay, and Target, among others.


  • Actionable retail data
  • Campaign management
  • Digital shelf optimization
  • End-to-end reporting
  • Market share growth
  • Reporting and intelligence
  • Total e-commerce management
  • Unified retail media

Pricing per month

Available upon request from vendor.



Easy to navigate

Some integrations could be quicker

Hands-on learning experience

Wide selection of tools for campaign management

Robust reporting feature

3. Jungle Scout

Jungle Scout

Jungle Scout began in 2015 to help sellers navigate Amazon’s dynamic landscape. Now, it’s an all-in-one platform that offers data and resources to help sellers grow their businesses on the ecommerce site. With offices in Austin, Texas, Canada, and China, it has 300 Amazon experts around the world. Moreover, it has supported over 600,000 brands and $40 billion in assisted Amazon sales per year.

Whether you’re just starting your business, growing an existing one, or exploring products, Jungle Scout offers solutions for all types of sellers. Find products to launch your business, use sales and tracking tools to earn product reviews and simplify your management process, and gain market insights and solutions to evaluate your performance and market share.


  • Browser extension
  • Inventory manager
  • Listing builder
  • Keyword scout
  • Opportunity finder
  • Product and supplier database
  • Product and rank tracker
  • Review automation
  • Sales and advertising analytics

Pricing per month

  • Basic: $29 ($349 billed annually)
  • Suite: $49 ($589 billed annually)
  • Professional: $84 ($999 billed annually)



Intuitive interface

Pricey membership

Plenty of listing management capabilities

Complex inventory management

Huge keyword database

Limited capabilities and offerings

Accurate display of product sales and revenue

4. Teikametrics


Founded in 2015, Teikametrics hopes to create the first marketplace optimization platform to help entrepreneurs scale their businesses across e-commerce marketplaces. Its focus is the simplification and automation of tedious processes, directing their clients’ attention to more important matters. With over 250 experts across five countries, it has raised more than $70 million in capital worldwide.

Teikametrics’ features include a fully automated, product-first, and artificial intelligence-powered campaign creation. Get an aggregated view of all your sales and track your performance to evaluate your profitability. More than that, you’ll get offers complete advertising coverage for Amazon and Walmart. Some of Teikametrics’ clients include Nutribullet Swanson, Rockport, and Nationwise.


  • Algorithmic keyword bidding
  • Business performance insights
  • Keyword research and harvesting
  • Pay-per-click and search expertise
  • Product-first campaign creation

Pricing per month

  • Basic: Free 
  • AI-powered: Free for less than $10,000 of monthly marketplace sales or 3% of monthly ad spend for more than $10,000 of monthly marketplace sales



    Free plan and affordable pricing

    Can become expensive for small business

    User-friendly interface

    More focus on medium and large businesses

    Accurate tracking of ads delivery

    5. AMZScout


    In 2017, AMZScout was born to help struggling Amazon sellers understand the evolving landscape, boost their profits, and reduce the risks of new product development. It currently has 1 million accounts around the world. With offices in Philadelphia and the United Arab Emirates, AMZScout’s client base varies from first-time sellers to huge brands, including Disney, HP, and Red Bull.

    AMZScout offers everything that you need for selling on Amazon. You can find profitable products to sell, learn how to sell on the Amazon marketplace, discover reliable local and global suppliers, create an effective product listing, and even keep tabs on all your competitors by monitoring their sales, keyword, and pricing levels. AMZScout’s educational resources are helpful for both experts and beginners.


    • Amazon product research tools
    • Free tools like FBA fees calculator and sales estimator
    • Keywords and product listing
    • Trends and learning resources

    Pricing per month

    • PRO Extension: $16.49 ($197.99 billed annually)
    • Amazon Seller’s Bundle: $29 ($349.99 billed annually)



    Great customer support

    No Amazon courses

    Multiple keyword search options

    Keyword explorer can take a while to load

    Easy to use especially for beginners

    Accurate data

    6. FeedbackWhiz


    FeedbackWhiz is on the mission to help Amazon sellers free up some time and focus on the more important aspects of growing their business. With its expertise in the high-tech software industry, FeedbackWhiz is confident that their software is not only efficient but also reliable. They have thousands of clients around the world, including Keyport, Strut & Bolt, Nearson, and Kinesis Yoga.

    FeedbackWhiz offers advanced software tools for merchants to help you automate, manage, monitor, and grow your brand. Moreover, it provides the essential different tools and features that you need to grow your business. Its personalized seller data can give you insights into Amazon metrics and trends that are relevant to you. FeedbackWhiz supports marketplaces in 20 countries.


    • Automated review requests
    • Custom email campaigns
    • Data analytics
    • Email automation
    • Feedback management
    • Monitoring and notification
    • Order management
    • Product reviews
    • Profits and accounting

    Pricing per month

    • Email and review automation: $0 (Free), $19.99 (Starter), $39.99 (Basic), $79.99 (Professional), $139.99 (Ultimate)
    • Profits and accounting plan: $19.99 (Starter), $49.99 (Basic), $79.99 (Professional)
    • Product monitoring plan: Starts at $5 for 5 Amazon Standard Identification Number



    Clean interface

    Can be expensive when availing of different services

    Quick and easy set-up

    Responsive customer support

    7. Viral Launch

    Viral Launch

    Viral Launch is a market intelligence tool that allows you to take advantage of Amazon analytic. It has helped drive $8 billion in sales on Amazon. It has tracked over 225 million products, launched more than 44,000 products, and grown 10,000 brands. It has an overall mission to equip entrepreneurs with insights and tools to succeed on Amazon. The goal is to make their clients some of the most established brands on the e-commerce platform.

    Viral Launch aims to help you make smart decisions faster, use all-in-one tools, see results right away, and increase your sales. They also have free educational resources and comprehensive guides to keep you updated on the latest and best practices. Get the latest products to target on your ads, find opportunities in your keyword search, and even evaluate your competitors.


    • Advertising and PPC
    • Competitor tracking and intelligence
    • Keyword tracking, research, and manager
    • Listing builder and analyzer
    • Market intelligence
    • Product research and discovery
    • Split testing

    Pricing per month

    • Essentials: $69
    • Pro: $99
    • Pro Plus Ads: $199



    Intuitive interface

    More expensive than competitors

    Excellent customer support

    Accurate estimates

    Detailed analysis of products

    Why You Need an Amazon Automation Tool

    You can save time

    When starting your business on Amazon, doing everything on your own—getting your first order, packing it, and reading reviews from customers—seems like a cakewalk. But as your business grows, it will be inevitable for you to outsource tasks to prevent work from piling up. Simple solutions like running PPC ads can help save you a lot of time so you can focus on more important work.

    You can streamline your workflow

    Most third-party Amazon automation services can do minute tasks, like contacting and negotiating with suppliers, handling shipping, and creating and optimizing your listings. This not only frees up your time but also makes your life a whole lot easier. Moreover, you’ll be able to manage and monitor your performances better without having to worry about anything that you might have missed. 

    You can lower your operating costs

    Outsourcing tasks can help you provide better customer experiences while cutting down on labor costs. With tools that are dedicated to improving your order processing efficiency alone, you’ll be able to reduce processing errors and manage your inventory successfully. This improves your customer satisfaction and increases the likelihood of bringing back repeat customers.

    What to Look for in an Amazon Automation Tool

    • Ease of use

    One of the reasons why brands use Amazon automation software is to be able to navigate the e-commerce landscape at their convenience. Therefore, it’s important to choose a software that has a clean and intuitive interface that works well for both novice and advanced sellers. 

    • Functionality

    While most automation software includes similar tools, it’s still important to gauge what each of their strongest suits are. For example, one automation software would be much better at aggregating reviews, while another would have a bigger keyword database or more keyword search options. Check back with your goals to see which functions you want to prioritize.

    • Accuracy

    You want an automation tool that is as accurate as possible, especially when you’re looking at keyword searches to create your listings or sales and product analytics. Accuracy helps you keep your competitors at bay and gives you an edge over them.

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